Leveraging LinkedIn

5 Apr

Building a network relies on having a strong personal brand that you can succinctly articulate and is consistent online and face to face.

This session looks at defining, articulating and elevating your personal brand and bringing it to life on social media, specifically LinkedIn.

We will review our own LinkedIn profile and then develop and maximise our profiles to ensure your desired personal brand aligns with your online brand, and that of our organisation.

Outcomes

The outcomes of this session focus on building a well-articulated personal brand on LinkedIn, designed to enhance both personal and professional visibility and networking capabilities. Here’s what participants can expect to gain from this session:

Understanding of Personal Branding: Participants will learn what personal branding is and why it is crucial for professional growth and networking.
Skills to Articulate Your Brand: The session will provide strategies for effectively articulating and communicating your personal brand. This includes how to succinctly convey who you are, what you stand for, and what unique value you bring to your professional sphere.
Profile Optimisation: Participants will critically review their current LinkedIn profiles to identify areas for improvement and alignment with their personal brand.
Alignment with Organisational Brand: The masterclass will guide attendees on how to ensure their personal brand is not only authentic to them but also aligns with their organisation’s branding.
Maximising LinkedIn Presence: Detailed instruction will be provided on how to enhance visibility and impact on LinkedIn. This includes tips on effective use of language, keywords, and multimedia elements to attract the right network and opportunities.
Networking Strategies: With a strong personal brand in place, attendees will explore strategies to proactively build and expand their professional network. This includes how to initiate and nurture professional relationships effectively.